Privacy Policy

Alycia Lingerie Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.alycialingerie.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – A list of cookies we use is provided so you can choose whether to opt-out:

    • _session_id, unique token, session-based – allows Shopify to store information about your session (referrer, landing page, etc.).

    • _shopify_visit, no data held, persistent for 30 minutes since the last visit – used by our website provider’s internal stats tracker to record the number of visits.

    • _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day – counts the number of visits to a store by a single customer.

    • cart, unique token, persistent for 2 weeks – stores information about your cart contents.

    • _secure_session_id, unique token, session-based.

    • storefront_digest, unique token, indefinite – used to determine if the current visitor has access to the store (if it is password-protected).

  • Log files – Track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site.

ORDER INFORMATION

When you make or attempt to make a purchase through the Site, we collect certain personal information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other accepted payment methods), email address, and phone number. We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to:

  • Fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and order confirmations);

  • Communicate with you;

  • Screen our orders for potential risk or fraud;

  • Provide you with information or advertising relating to our products or services in line with the preferences you’ve shared with us.

We use the Device Information to:

  • Help us screen for potential risk and fraud (especially your IP address);

  • Improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns);

  • [Insert additional use cases for Device Information, including targeted advertising/retargeting].

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request, or to otherwise protect our rights.

[Include remarketing or behavioral advertising tools here, if used.]

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (NAI) educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising using the links below:

You may also opt out via the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS (EU RESIDENTS)

If you are a European resident, you have the right to access personal information we hold about you, and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.

We process your information in order to fulfill contracts we might have with you (e.g., if you place an order), or otherwise to pursue our legitimate business interests.

Please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 16

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at alycia@alycialingerie.com or by mail using the details below: